Google / Live Cases
Ideation, prototypes and user testing for Google's venture
into mobile accessories
The opportunity was to create a premium accessories product that increased the value of the Android brand and hardware. Google wanted to explore case customization using its products and technology as a starting point to create an experience and a case that only Google could do.
During the first phase of the project, we used a lean, sprint-based design process to concept, prototype and test a series of art generators, powered by Google technology, that were refined into two core areas: Maps & Photos.
During this process we conceived several phone case world firsts that have been integrated into the final product:
Your design also lives digitally on your home screen. An Android only feature that allows the phone to be fully customized inside and out.
One-touch access to places of interest around you, launching your camera or opening your favourite apps.
NFC Chip Activation
Using NFC technology we detected the case being clipped to the phone and then activated and onboarded you to your live wallpaper & shortcut button.
When the final generators had been decided upon we engaged in extensive, high-fidelity prototyping, testing and learning to create the end-to-end creation & purchase experience.
Through this process, we learnt how to move forward with the overall UX, art direction, copy, and UI while also crafting and testing some smaller moments of delight for our users.
The product we built went through a successful internal pilot at Google. We then handed the project back to Google to build the final verson and integrate it into the Google Play store.
In Spring 2016 Live Cases launched with pickup from over 150 global news sites, including PC Magazine, Complex, Pocket-Lint, Stuff, Gizmodo and International Business Times.
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