Story so far

I was born a Yorkshire lad in Bridlington in the North East. I then had the Yorkshire beaten out of me in the Midlands before arriving in London, where after more than a decade in the design industry, I'm now Head of Design at Idean, London.

I started my career at Rockstar Games back in 2003. Joining as a founding member their creative team in their London studios, I was instantly surrounded by interactive storytelling at its most immersive. As a big gamer it was a dream position, working on huge releases, such as the Grand u001fTheft Auto series. 

After Rockstar I went agency-side to hone my design skills at boutique digital studio Picture where I worked predominantly for the BBC and Channel 4.

Excited by how technology was changing the advertising industry I joined +rehabstudio in 2010 in search of a diverse challenge. I helped grow the London studio from 6 to 60 people, winning and leading work for the worlds biggest and most exciting brands like Google, Red Bull & Facebook. I oversaw the UX & design output of the studio while building and leading the department.

After +rehabstudio I changed direction, and moved into the product and service space by joining Designit as a Lead Designer. I led large programs of work, from research to implementation, for a premiership football club and a high sreet bank.

Today I'm at Idean, designing experiences that improve peoples lives and the world around us.

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