Red Bull – The Art Of Can

Bringing Red Bull's iconic event to life with motion.

The brief

Red Bull wanted a hero asset to promote their popular event 'The Art Of Can' in which Red Bull customers used the cans to create art.

The work

As we researched past winners and participants we were amazed by what they had created. Our idea was to use their art to inspire potential new creators and show them that anything is possible. We ideated, storyboarded and designed the motion and animation so that each piece of art transforms into the next in one seamless flow that brings to life 'The Art Of Can'.

The results

The video was so popular it got used for advertising the actual Red Bull product on TV and in cinema.