The brief

During the 2015 General Election, it was revealed that 18-24 year olds are the age group with the highest non-voter rates.

We couldn't make people vote, but as a start how could we encourage engagement from young people in political dialog.

The work

We hacked traditional emojis and created a Political language that the disengaged youth vote could get on-board with, in the form of 43 Politicons. Users could instantly download the entire set or individual Politicons for use on social media.

The emoji sticker-set covered topics from the cost of living, budget cuts and even Anonymous hackers in a bid to engage young people on the subjects that matter to them.