Politicons
Political emojis to engage the idle British youth-voter.
The brief
During the 2015 General Election, it was revealed that 18-24 year olds are the age group with the highest non-voter rates.
We couldn't make people vote, but as a start how could we encourage engagement from young people in political dialog.
The work
We hacked traditional emojis and created a Political language that the disengaged youth vote could get on-board with, in the form of 43 Politicons. Users could instantly download the entire set or individual Politicons for use on social media.
The emoji sticker-set covered topics from the cost of living, budget cuts and even Anonymous hackers in a bid to engage young people on the subjects that matter to them.